What’s Inside?
Why some businesses thrive while others implode during economic downswings remains a puzzle to many business-owning entrepreneurs.
Oftentimes, they mistakenly assume that all businesses must suffer through recessionary cycles. In reality, some companies are essentially recession-proof, and it is not necessarily because they are bigger, better-known, or more generously capitalized.
What really separates the successful enterprises from those that collapse during down cycles is that they are organized around a uniquely dynamic and healthier approach to the business cycle.
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