12-Week Sales Master Class

Learn how to professionally help people to buy. When selling, you must sell with the purpose of helping your customers solve their problems, more than the product they are buying. And attitude plays a big part on this. Your attitude with which you approach your customer will determine your end result.

Your perception of customers plays out in how you relate, your language, action, and way of communicating. Having positive beliefs are important to building a good business. You’ll be able to understand what they want, therefore, sell what they need. Be the problem solver and grow your business.

What you are communicating is what gets your customers to think and act that way. By communicating in the same language as they do, you’ll better understand what they are saying. Understanding how people communicate, make decisions, and operate are very important parts in getting them.

Understand how to get new and/or repeat business. Customer’s attention and interest level grow as they see more benefits in dealing with you. And understanding your products, customers, and competitors allows you to do that. The goal is to make them desire your products/services and buy from you.

Part of lead qualification is your communication technique, especially, the questioning. Asking the right questions allows you to listen, focus on what they’re saying, build rapport and trust, and get to know them better. Ask them questions until it reaches an emotion where they would want to do the sale with you.

Building a relationship that creates a lifetime customer. You lose because of lack of relationship and rapport. What you also communicate non-verbally is part of this. To build a lifetime customer, your preparedness, consistency, standards, and techniques should be in place to make your business grow.

Most people’s disposition in making purchases is mostly focused on emotions. Logic makes them think, but emotions make an act. Selling on purpose moves away the objections. Your preparations, communication, and bargaining will define the closing of sales. Sell your business’ value first, then negotiate.

You can’t outsell competitors that you don’t know and understand, and that you haven’t seen the products’ benefits and features. You’ve got to know them better as any of your customers would. Defining your own products/services and knowing what is unique about it will differentiate you against your competitors.

Having a database and knowing your numbers will help you to become better. You cannot improve something that you don’t measure. While sales tools associated with your sales process will outsell your ability to sell way before you even get to meet your prospect, thus, bringing growth to your business.

What you’re doing with your customer service, the level of taking care of them, is what will make them go back and give you referrals. Delivering the basics well, making the buying process easy, being proactive, innovative, and delivering customer satisfaction will make them loyal customers and give you referrals.

As you professionally help people to buy, your job is to make sure you’re enrolling them and making them a purchase decision by starting to state the benefits they will gain from enrolling, rather than the product features.

Scripts are part of the sales process that help you create a methodology of covering everything, opening your customer’s mind of things that are important and getting them build that whole point. A great script is something that gets results.